One of the things that always impresses me when I attend a Microsoft conference is how important it is for them to solicit feedback from their audience. They even go as far as offering prizes and other incentives for people to submit their feedback forms. It’s all about guaging how effective you’re being which is critical for any business. It doesn’t have to cost much and you don’t need sophisticated Audience Response System rentals to get started. All you need is a piece of paper. One thing to keep is mind is that you can always learn from events you go to. Keep an eye on what others are doing and use these as a yardstick for your efforts.