Advertising
It strikes me just how well Marketing Advertising works. I look at my little one and every time he sees an advert for a mechanical spirograph, he keeps asking for it. He is not yet 3 and already asking Mummy and Daddy for things which are advertised on TV. And he is not the only child asking for it. Trust me! Thousands of kids are watching the same adverts and begging their mums and dads for it. And so just in time for Christmas, all the parents will head off to the toy shops and buy their kids all their hearts desires. And their hearts desire what they watch on TV! The more appealing it is on TV, the more the kids will want it and ask for it.
It is why I like CeeBeebies…. it is advert free TV, because in my head adverts work too well! I mean seriously can you just imagine how much money they could make as a result of their advertising? Perhaps this is where I went wrong, perhaps I ought to have targeted kids watching TV. I would have sold far more balloons and tricks than I did. I wonder what it costs to advertise on TV?